Improving the level of communication you have with customers is one of the primary benefits that many clients see from business blogging and which they can easily capitalise on, but product promotion, brand awareness and increased website traffic are all benefits that clients regularly utilise business blogging for.
However, there’s one benefit that every organisation can benefit from, but which we’ve only recently started to see organisations use business blogging for – and that’s speaking to your employees.
Internal communications are a big point on many organisation’s agenda at the moment and they’ve been growing in significance throughout the last few years. As more and more organisations understand the importance of keeping their employees happy and informed about what’s going on with the business through regular communication, it’s become increasingly more important that each and every employee can be kept informed in a way that that they can use as and when they are able to, whether that’s at the office or at home
And a business blog can prove to be the perfect tool.
A lot of organisations fail to realise that in its most basic form, blogging is a varied communication tool and it’s simply the way it has been used to date that leads many to believe it’s a company-customer communication tool, but it has every capability of being an effective internal communication resource – and one that’s just as successful as a customer communication resource.
You can provide updates as regularly as you need. You can include images, videos and links. Attach documents and provide easy access to downloads.
What’s more, whilst a blog that’s been developed to communicate with your customers is essentially open for anyone to read, you can restrict access to it, meaning it can easily be a user – or employee – only blog.
The versatility of business blogging means you can essentially use it for whatever your business requires and although it is without doubt a fantastic communication tool for use when speaking to your customers, it can just as easily allow you to speak simply and effectively with your employees.
If you’d like to find out more about The Blogshop’s business blogging services and how we can help you to utilise business blogging as an internal communication tool for your employees, you can contact us here.