Take a look at Mindjet’s Conspi.re blog. It’s instantly understandable why they came first in the ‘Best Blog Design’ category of The Blogshop’s Best Blog Awards 2012.
A design that is sleek, user-friendly and particularly engaging, the Conspi.re blog’s design is a perfect example of how a business blog should look, feel and most importantly, be of use to its target audience.
What’s particularly great about the Conspi.re blog is the fact that it is inexplicably linked to Mindjet, both in the way it looks and feels (the branding throughout ensures no matter which post or page you first land on, you know straight away that you’re reading something from Mindjet) and the fact it cements the company’s belief in visualisation, continually showcasing the benefits of how a more visual approach to business can be of benefit.
Mindjet’s business model is all around helping organisations to be more effective through the use of their visualisation software. Working with a tremendous amount of clients, from two million individuals to 83% of the Fortune 100, Mindjet’s knowledge and experience is paramount to the better organisation of various business areas, from marketing and sales through to HR and professional services.
The company have carried out extensive research into visualisation and have published several pieces on how teams can be more effective by simply organising and sharing data in a more visual way and from one central point, rather than trying to work with numerous e-mails, spreadsheets, databases and word processing documents from various locations, as many of us so regularly do.
And as fantastic as this itself is, Mindjet have done something that not many others do and have replicated their business aim and beliefs perfectly in their blog.
It’s visual, packed full of images from the moment you land on the homepage right through to when you’re reading any blog post. The images are related and intriguing, but what’s interesting is that they don’t often enhance the piece by way of providing extra informational value – instead they build that instant visual connection that draws you in and keeps you on the page, ensuring you go on to read the content.
Due to the heavy inclusion of images, when you move on to read more about Mindjet’s visualisation software, you already – even if simply subconsciously – understand the use of visuals and how they can be useful, doing what is so often the most difficult part of business – educating your audience.
Upon hearing the news of the Conspi.re blog coming first in the Best Blog Design category, Parker Trewin, Mindjet’s Director of Communications, explained “Along with the exponential in our viewership this is a great testimonial to Mindjet’s new blog which looks to provide an engaging format for awesome collaboration content that we are so passionate about.”
The Conspi.re blog is one of those blogs that stands out amongst the crowd and is instantly recognisable. From your very first visit, the fantastic, award-winning design grabs you and makes you want to read on and return time and time again to find out exactly what Mindjet have to say.
Mindjet’s Conspi.re blog achieved gold in The Blogshop’s Best Blog Awards 2012 ‘Best Blog Design’ category. This is the third post in a series of nine showcasing each of the gold, silver and bronze winning blogs in all three categories. For more information on Mindjet’s Conspi.re blog, click here. For more information on The Blogshop’s Best Blog Awards 2012 winners, click here.
