Is 2013 Going To Be The Year Business Blogging Explodes?

Is 2013 Going To Be The Year Business Blogging Explodes? If you’re a reader of digital marketing blogs or follow any digital marketing individuals on Twitter, it’s practically guaranteed that you’re going to have read about the growing importance of content marketing. Over the last few months, content marketing has  →

Marketing Activities Dying Down? It’s Time To Up Your Business Blogging!

Marketing Activities Dying Down? It’s Time To Up Your Business Blogging! An effectively developed and implemented business blogging strategy can impact on a wide variety of different business processes.  We’ve talked about this numerous times in the past, but whether you’re looking to increase sales or raise your brand awareness, if  →

When Should You Start Your Business Blog?

When Should You Start Your Business Blog? Business blogging is a resource that can be used for a variety of reasons.  Sales.  Marketing.  Customer Service.  Search Engine Optimisation (SEO).  Whatever business process or strategy you have in place, business blogging can support or supplement it. However, the  →

How Do You Convince Your Colleagues Your Company Needs A Business Blog?

As business blogging is still a relatively new resource to utilise, part of our work at The Blogshop involves educating organisation on the benefits of business blogging. Many have heard of it and several want to embrace it immediately, but  →