Is Business Blogging More Important Than Ever In 2013?

Is Business Blogging More Important Than Ever In 2013? As we mentioned recently, we’ve noticed more and more organisations starting to understand the benefits of business blogging. ¬†Whilst we’re still talking regularly about blogging, we’re finding that many organisations now have the basics down and the conversations we have  →

The Halo Effect, Brand Strength And Business Blogging

The Halo Effect, Brand Strength And Business Blogging In 1920, American psychologist Edward Thorndike published a paper which gave details of what he called the ‘halo effect’, five years after discussing the topic in one of his many studies around educational behaviour. Having been studied heavily by a  →

How Important Is It To Provide Customer Service On A Business Blog?

How Important Is It To Provide Customer Service On A Business Blog? Traditionally, a blog was used to provide information to readers on any subject of the blogger’s choice. Providing a platform upon which the blogger could rant, rave, reminisce or report, a blog was essentially an open, online diary, where anyone  →

Merry Christmas From The Blogshop

Seasons greetings! From the official launch of The Blogshop in January 2011 to our ever growing client base, the last 12 months for The Blogshop have been absolutely non-stop, but utterly fantastic. The Blogshop was setup after I came across  →

How Important Is It To Reach Out And Interact With Your Online Market?

Irrelevant of the industry in which it operates, a business needs several things to ensure their initial and ongoing success. Quality products or services, for example, are one of the most important aspects that any business can have, as customers  →