Is Business Blogging More Important Than Ever In 2013?

Is Business Blogging More Important Than Ever In 2013? As we mentioned recently, we’ve noticed more and more organisations starting to understand the benefits of business blogging.  Whilst we’re still talking regularly about blogging, we’re finding that many organisations now have the basics down and the conversations we have  →

How Can Business Blogging Benefit A Football Club?

How Can Business Blogging Benefit A Football Club? This blog post is part of the ‘How Can Business Blogging Benefit’ series.  Click here for a full list of blog posts within the series. If there’s one type of organisation you can guarantee is going to have loyal fans (who  →

How To Increase Confidence In Your Brand Through Business Blogging

How To Increase Confidence In Your Brand Through Business Blogging Whenever a major change happens that affects businesses, consumers go back to basics and aim to interact only with those organisations they know and believe they can trust.  Take the start of online shopping 15 years ago when consumers were  →

Have You Got The Wrong Focus On Business Blogging And Sales?

Have You Got The Wrong Focus On Business Blogging And Sales? With business blogging being such a versatile resource, we hear of some organisations who are disappointed with its success when they’ve used it as their primary sales platform.  While business blogging may not be the perfect sales tool on its own, the  →

The Halo Effect, Brand Strength And Business Blogging

The Halo Effect, Brand Strength And Business Blogging In 1920, American psychologist Edward Thorndike published a paper which gave details of what he called the ‘halo effect’, five years after discussing the topic in one of his many studies around educational behaviour. Having been studied heavily by a  →