Business Blogging Is Beneficial – Fact. So What’s Stopping You From Utilising It?

Business Blogging Is Beneficial – Fact.  So What’s Stopping You From Utilising It? Ever since The Blogshop started, we’ve believed that business blogging could be beneficial in a whole variety of different ways.  As we’ve talked about numerous times before, because of its versatility, it lends itself perfectly to almost all business aspects  →

Is 2013 Going To Be The Year Business Blogging Explodes?

Is 2013 Going To Be The Year Business Blogging Explodes? If you’re a reader of digital marketing blogs or follow any digital marketing individuals on Twitter, it’s practically guaranteed that you’re going to have read about the growing importance of content marketing. Over the last few months, content marketing has  →

Could Business Blogging Be The Answer To The UK’s Top 50 Tech Companies Social Media Problems?

Could Business Blogging Be The Answer To The UK’s Top 50 Tech Companies Social Media Problems? A recent piece on econsultancy explained that in 2012, whilst 98% of the UK’s Top 50 tech companies use LinkedIn to some extent, only 82% use Twitter and 68% Facebook. Even more surprisingly, only  28% of them maintained a regular blog.  →

The Single Reason There’s No Such Thing As One Perfect Blog

The Single Reason There’s No Such Thing As One Perfect Blog It doesn’t matter what resource, strategy, project, organisation or industry we look at, everyone’s continually striving to achieve perfection. Right from when we’re at school, we’re taught that perfection is best.  Perfect is something we must always try to be  →

Is Business Blogging More Important Than Ever In 2013?

Is Business Blogging More Important Than Ever In 2013? As we mentioned recently, we’ve noticed more and more organisations starting to understand the benefits of business blogging.  Whilst we’re still talking regularly about blogging, we’re finding that many organisations now have the basics down and the conversations we have  →

A New Year, A New Start – If You’re Not Blogging, It’s Time To Begin

A New Year, A New Start – If You’re Not Blogging, It’s Time To Begin If there’s one thing that we’ve learnt from 2012, it’s that organisations are starting to truly understand the importance of blogging. Having been a platform that’s been in use for well over a decade now, some organisations have been using  →

When Should You Start Your Business Blog?

When Should You Start Your Business Blog? Business blogging is a resource that can be used for a variety of reasons.  Sales.  Marketing.  Customer Service.  Search Engine Optimisation (SEO).  Whatever business process or strategy you have in place, business blogging can support or supplement it. However, the  →

The Fine Line Between A Business Blog And A Social Blog – And Getting It Right

The Fine Line Between A Business Blog And A Social Blog – And Getting It Right In Australia, ‘mummy bloggers’ are taking the nation by storm. After the success seen here in the UK and especially across the Atlantic in the USA, more and more Australian mothers have been taking to blogging to share their thoughts  →

How Business Blogging Can Help You Handle Google’s Panda Updates

How Business Blogging Can Help You Handle Google’s Panda Updates First released in February 2011, Google's Panda update made various - and in some cases, substantial - updates to the search engine's algorithm and has since been a hot topic discussed in numerous online circles, from small business owners wondering  →

3 Things Any Business Can Learn From Seth Godin About Blogging

3 Things Any Business Can Learn From Seth Godin About Blogging Last week, Neil Patel talked about the prolific blogger and marketer, Seth Godin, on his blog. Arguably the most popular blogger in the world and one of the most successful, Neil takes a look at how Seth has been so  →