Back in November, we published a piece around the ability to write the perfect blog post. Essentially explaining that whilst a perfect blog post is a possibility, there isn’t one uniformed way – a template, for example – that can → 
We’ve all heard the phrase ‘Content Is King’ – some of us to the extent that it has become a little cliché. Whether you’re talking post-Google’s Panda / Penguin updates earlier this year or prior to them, in one way → 
Every single blog post that’s published on your business blog should be different. There are of course going to be similarities between each bit of content produced, purely for the fact the copy is going to be from one organisation → 
With business blogging being such a versatile resource, we hear of some organisations who are disappointed with its success when they’ve used it as their primary sales platform. While business blogging may not be the perfect sales tool on its own, the → 
Whenever we start talking to organisations about our business blogging services, we always explain that they can have as much or as little involvement as they wish. Some prefer to be really hands-on, working closely with us during all parts → 
No matter which business blogging strategy you look at, the one constant between them all is the production of quality content on a regular basis. The topics will change from organisation to organisation and the style, tone and general approach → 
They key factor to any successful blog is content. No matter how much advertising or promotion of your blog you do, without great quality content that engages with your audience, your blog is going to be, at the very least, → 
One thing we often see at The Blogshop is a misunderstanding around blog post content. As we mentioned last week, there may not be any set guidelines telling you what you should do when creating content for your blog, but → 
When it comes to blogging in any capacity, there are no set rules. You’ll of course find advice and guidance if you want it, but because blogging is such a versatile resource, it can generally be utilised in most ways. → 
Designing and building your business blog is without doubt a difficult process. A lot of time and effort needs to be invested in all aspects, with much of the time often dedicated to seemingly simple things, such as colour schemes →
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