‘Blog’ is an abbreviated version of ‘weblog’, which is a term used to describe websites that maintain an on-going chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order. Business blogs can focus on one narrow subject or a whole range of subjects.
If you’re running a business, it is likely you have either read about or been advised to introduce a blog to your website. The benefits of business blogging are becoming much more apparent and are being seen as that missing cog in the wheel of online marketing.
With a bewildering choice of over 250 million websites and 130 million blogs (with five million new ones coming online every year), your customers don’t have a lot of time or attention. How does a corporate blog attract and retain readers?
It’s undeniable that setting up, populating and maintaining a content asset like a blog is far from easy. It takes commitment. But thinking strategically about your content, how it is presented and how it engages will be time well spent before you ‘publish’ anything.
Encompassing every aspect of business blogging, our strategies are designed to not only ensure your business blog is as successful as it possibly can be, but to also reduce the resources required to be dedicated to blogging internally within your organisation.
Whether you’re a B2B or B2C organisation, a big player in the technology industry or a growing SME in the retail sector, our business blogging strategies can help you to achieve and exceed your online sales, marketing and development goals.
Taking care of every aspect of business blogging for your organisation, we will create a tailor-made strategy that encompasses regular product, brand and executive based blog posts and social media distribution and integration, whilst focusing on search engine optimisation (SEO), encouraging audience interaction and developing a thought-leadership voice.
Continually measuring the success of the business blogging strategy, we analyse, report and recommend based on all blogging activity and take the necessary steps to ensure your business blog continues to grow and be as successful as possible.