If you’re a reader of digital marketing blogs or follow any digital marketing individuals on Twitter, it’s practically guaranteed that you’re going to have read about the growing importance of content marketing.
Over the last few months, content marketing has been touted as the thing of 2013. Industry experts have predicted that not only is content going to become more important than ever in general, it’s going to have a huge impact on how successful an organisation can be – that is, assuming they use it properly.
But what does ‘using it properly’ mean? What does it entail? And when we consider the primary aspect of business blogging is the delivery of quality content, if 2013 is the year of content marketing, does this also mean it’s going to be the year of business blogging?
With so many questions needing an answer, it’s difficult to know where to start, so let’s look at the most obvious point, which is why content marketing is expected to be so popular.
What you have to realise about content is that its importance has always been huge. The problem is many people have often overlooked it or not truly realised just how beneficial it could be.
Naturally over time, things come and go. Something becomes popular and something else falls out of favour with the general public. Tie into this the fact that we’re continually looking for the next big thing to help us succeed online and when you consider Google’s push for quality content, you realise it was almost inevitable that content marketing was going to explode sooner or later.
But how does this tie into business blogging?
Content obviously makes up the key component of blogging, but the fact content is being seen as more important than ever is the crucial point here. To the consumer, its importance is essentially irrelevant. All they care about is whether they’re getting access to the content they need – and this is exactly what’s going to be more widespread with the growing importance of content marketing.
Organisations are realising how valuable it can be – so when they’re realising it and more specifically, delivering it, it means their target audience are getting what it is they expect, making them more satisfied than ever before.
And with blogging the ideal way to deliver content to both the masses and to individuals, it’s easy to understand why 2013 really could be the year the popularity of business blogging explodes.