A Close Up Of The Enter Button On A KeyboardA recent piece on econsultancy explained that in 2012, whilst 98% of the UK’s Top 50 tech companies use LinkedIn to some extent, only 82% use Twitter and 68% Facebook.

Even more surprisingly, only  28% of them maintained a regular blog.

Whilst there’s no doubt these figures are alarming – if anything, you’d expect tech companies to be the ones leading the way with digital media resources – there are various theories why they are as they are.

At The Blogshop, however, we feel there’s one real reason, which is because there’s a belief the whole process is too time- and resource-consuming.  With so many digital technologies and resources to consider, we believe it’s felt blogging and social are two that just aren’t worth the investment.

Although there’s an entire other argument that blogging and social media should be an organisation’s key focus when it comes to digital technologies, assuming this came to be understood, we strongly believe that business blogging alone could alleviate any time or resource concerns that an organisation is having which are preventing them from taking advantage of the resources.

The reason behind this is if a business blogging strategy is developed and implemented in the right way, it could essentially act as the base for all social media activity, greatly reducing the amount of time required to maintain a presence on social media.

For example, with our business blogging services, we integrate a client’s blog within their social media accounts, most notably Twitter and Facebook.  This means that whenever a blog post is published to the blog, it is then automatically pushed to the social media accounts.

Whilst we’re not saying this should replace all social media activity – as it’s intended to simply supplement existing activity – it does provide a great base upon which further activity can be made.  What’s more, it also ensures that the social media accounts appear to be constantly active and maintained, which is where a lot of organisations fall down.

Business blogging really is one of the most versatile resources you can utilise as an organisation and the right investment can prove to impact positively on – and help out with – a vast array of different business aspects.

Increasing both efficiency and effectiveness in various ways considerably, business blogging shouldn’t be seen as a replacement for separate social media activity, but there really isn’t any need for an organisation to have no social media presence if they’re maintaining a regular business blog.

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