Business Blogging Is Beneficial – Fact. So What’s Stopping You From Utilising It?

Business Blogging Is Beneficial – Fact.  So What’s Stopping You From Utilising It? Ever since The Blogshop started, we’ve believed that business blogging could be beneficial in a whole variety of different ways.  As we’ve talked about numerous times before, because of its versatility, it lends itself perfectly to almost all business aspects  →

Is 2013 Going To Be The Year Business Blogging Explodes?

Is 2013 Going To Be The Year Business Blogging Explodes? If you’re a reader of digital marketing blogs or follow any digital marketing individuals on Twitter, it’s practically guaranteed that you’re going to have read about the growing importance of content marketing. Over the last few months, content marketing has  →

Could Business Blogging Be The Answer To The UK’s Top 50 Tech Companies Social Media Problems?

Could Business Blogging Be The Answer To The UK’s Top 50 Tech Companies Social Media Problems? A recent piece on econsultancy explained that in 2012, whilst 98% of the UK’s Top 50 tech companies use LinkedIn to some extent, only 82% use Twitter and 68% Facebook. Even more surprisingly, only  28% of them maintained a regular blog.  →

Business Blogging And Why It’s Vital To The Success Of Your SEO Strategy

Business Blogging And Why It’s Vital To The Success Of Your SEO Strategy It doesn’t matter what purpose you use blogging for – it’s going to be beneficial to your organisation’s success.  Simply using it as a way to speak to your target audience regularly could do wonders for brand awareness and you’re  →

The Single Reason There’s No Such Thing As One Perfect Blog

The Single Reason There’s No Such Thing As One Perfect Blog It doesn’t matter what resource, strategy, project, organisation or industry we look at, everyone’s continually striving to achieve perfection. Right from when we’re at school, we’re taught that perfection is best.  Perfect is something we must always try to be  →

Is Business Blogging More Important Than Ever In 2013?

Is Business Blogging More Important Than Ever In 2013? As we mentioned recently, we’ve noticed more and more organisations starting to understand the benefits of business blogging.  Whilst we’re still talking regularly about blogging, we’re finding that many organisations now have the basics down and the conversations we have  →

A New Year, A New Start – If You’re Not Blogging, It’s Time To Begin

A New Year, A New Start – If You’re Not Blogging, It’s Time To Begin If there’s one thing that we’ve learnt from 2012, it’s that organisations are starting to truly understand the importance of blogging. Having been a platform that’s been in use for well over a decade now, some organisations have been using  →

How Can Business Blogging Benefit A Football Club?

How Can Business Blogging Benefit A Football Club? This blog post is part of the ‘How Can Business Blogging Benefit’ series.  Click here for a full list of blog posts within the series. If there’s one type of organisation you can guarantee is going to have loyal fans (who  →

How Important Is It To Engage With Other Bloggers?

How Important Is It To Engage With Other Bloggers? At The Blogshop, when a client uses our business blogging services, we always encourage them to be an active part of the strategy. Whilst we’re more than happy to fully develop and implement a business blogging strategy without involvement from  →

The Importance Of Calls To Actions When It Comes To Converting Your Blog’s Readers

The Importance Of Calls To Actions When It Comes To Converting Your Blog’s Readers A few weeks ago, Neil Patel put up a great blog post over on his Quick Sprout blog titled ‘How To Convert Blog Readers Into Customers‘. As the title suggests, it gives some fantastic points on how you can take  →