Is 2013 Going To Be The Year Business Blogging Explodes?

Is 2013 Going To Be The Year Business Blogging Explodes? If you’re a reader of digital marketing blogs or follow any digital marketing individuals on Twitter, it’s practically guaranteed that you’re going to have read about the growing importance of content marketing. Over the last few months, content marketing has  →

Can You Publish Bad Content On Your Business Blog?

Can You Publish Bad Content On Your Business Blog? Back in November, we published a piece around the ability to write the perfect blog post.  Essentially explaining that whilst a perfect blog post is a possibility, there isn’t one uniformed way – a template, for example – that can  →

If Content Is King, Why Are Images So Important In Blog Posts?

If Content Is King, Why Are Images So Important In Blog Posts? We’ve all heard the phrase ‘Content Is King’ – some of us to the extent that it has become a little cliché.  Whether you’re talking post-Google’s Panda / Penguin updates earlier this year or prior to them, in one way  →

Why Do We Always Recommend Publishing Two Blog Posts Per Week?

Why Do We Always Recommend Publishing Two Blog Posts Per Week? Every client we work with has different requirements. Some want to produce content that’s going to speak to their audience to improve brand awareness and increase their online reach considerably. Other clients want to use their business blog as a  →

Can You Write The Perfect Blog Post?

Can You Write The Perfect Blog Post? Every single blog post that’s published on your business blog should be different. There are of course going to be similarities between each bit of content produced, purely for the fact the copy is going to be from one organisation  →

Have You Got The Wrong Focus On Business Blogging And Sales?

Have You Got The Wrong Focus On Business Blogging And Sales? With business blogging being such a versatile resource, we hear of some organisations who are disappointed with its success when they’ve used it as their primary sales platform.  While business blogging may not be the perfect sales tool on its own, the  →

3 Things You Need To Know When Looking For Blog Post Ideas

3 Things You Need To Know When Looking For Blog Post Ideas Whenever we start talking to organisations about our business blogging services, we always explain that they can have as much or as little involvement as they wish.  Some prefer to be really hands-on, working closely with us during all parts  →

How Far In Advance Should You Schedule Your Business’s Blog Posts?

How Far In Advance Should You Schedule Your Business’s Blog Posts? No matter which business blogging strategy you look at, the one constant between them all is the production of quality content on a regular basis. The topics will change from organisation to organisation and the style, tone and general approach  →

When A Global Issue Is Dominating Headlines, Should Your Business Blog About It?

When A Global Issue Is Dominating Headlines, Should Your Business Blog About It? We don’t really need to point out that it’s 11 years this week since the terrorist attacks of 9/11 took place.  Completely changing various aspects about the world we now live in, the coverage of the event at the time  →

The Importance Of Research Before Production When It Comes To Blog Post Content

The Importance Of Research Before Production When It Comes To Blog Post Content They key factor to any successful blog is content.  No matter how much advertising or promotion of your blog you do, without great quality content that engages with your audience, your blog is going to be, at the very least,  →