3 Things You Need To Know When Looking For Blog Post Ideas

3 Things You Need To Know When Looking For Blog Post Ideas Whenever we start talking to organisations about our business blogging services, we always explain that they can have as much or as little involvement as they wish.  Some prefer to be really hands-on, working closely with us during all parts  →

When Should You Start Your Business Blog?

When Should You Start Your Business Blog? Business blogging is a resource that can be used for a variety of reasons.  Sales.  Marketing.  Customer Service.  Search Engine Optimisation (SEO).  Whatever business process or strategy you have in place, business blogging can support or supplement it. However, the  →

How Often Should Your Business Blog’s Data Be Analysed?

How Often Should Your Business Blog’s Data Be Analysed? It doesn’t matter what type of strategy you’re implementing, data analysis is paramount to its success.  Take a look at a customer service strategy as an example – if you’re not analysing what your footfall or website traffic is, what  →

How Far In Advance Should You Schedule Your Business’s Blog Posts?

How Far In Advance Should You Schedule Your Business’s Blog Posts? No matter which business blogging strategy you look at, the one constant between them all is the production of quality content on a regular basis. The topics will change from organisation to organisation and the style, tone and general approach  →

The Halo Effect, Brand Strength And Business Blogging

The Halo Effect, Brand Strength And Business Blogging In 1920, American psychologist Edward Thorndike published a paper which gave details of what he called the ‘halo effect’, five years after discussing the topic in one of his many studies around educational behaviour. Having been studied heavily by a  →

When A Global Issue Is Dominating Headlines, Should Your Business Blog About It?

When A Global Issue Is Dominating Headlines, Should Your Business Blog About It? We don’t really need to point out that it’s 11 years this week since the terrorist attacks of 9/11 took place.  Completely changing various aspects about the world we now live in, the coverage of the event at the time  →

The Importance Of Research Before Production When It Comes To Blog Post Content

The Importance Of Research Before Production When It Comes To Blog Post Content They key factor to any successful blog is content.  No matter how much advertising or promotion of your blog you do, without great quality content that engages with your audience, your blog is going to be, at the very least,  →

Should You Integrate Your Business Blog Within Your Company Website?

Should You Integrate Your Business Blog Within Your Company Website? We talk regularly about the importance of having great quality content on your blog and we hope that most of our clients – and regular readers here – understand at least the basic reasoning behind this. Before any type of  →

4 Key Reasons Blog Posts Are Different From All Other Professional Content

4 Key Reasons Blog Posts Are Different From All Other Professional Content One thing we often see at The Blogshop is a misunderstanding around blog post content.  As we mentioned last week, there may not be any set guidelines telling you what you should do when creating content for your blog, but  →

5 Ways To Get More People Reading Your Blog Posts

5 Ways To Get More People Reading Your Blog Posts Like many digital resources, blogging is often misunderstood.  Whilst in its most basic form it is simply the production of content to be published online, there is such a lot more to go with it that it often comes as  →