The Importance Of Calls To Actions When It Comes To Converting Your Blog’s Readers

The Importance Of Calls To Actions When It Comes To Converting Your Blog’s Readers A few weeks ago, Neil Patel put up a great blog post over on his Quick Sprout blog titled ‘How To Convert Blog Readers Into Customers‘. As the title suggests, it gives some fantastic points on how you can take  →

Can You Publish Bad Content On Your Business Blog?

Can You Publish Bad Content On Your Business Blog? Back in November, we published a piece around the ability to write the perfect blog post.  Essentially explaining that whilst a perfect blog post is a possibility, there isn’t one uniformed way – a template, for example – that can  →

How To Increase Confidence In Your Brand Through Business Blogging

How To Increase Confidence In Your Brand Through Business Blogging Whenever a major change happens that affects businesses, consumers go back to basics and aim to interact only with those organisations they know and believe they can trust.  Take the start of online shopping 15 years ago when consumers were  →

5 Things You Shouldn’t See In Your Business Blog Posts

5 Things You Shouldn’t See In Your Business Blog Posts There are so many different things considered ‘must haves’ when it comes to writing blog post content that it can be difficult to keep on top of them all.  As a result, we often sit down with clients and explain  →

If Content Is King, Why Are Images So Important In Blog Posts?

If Content Is King, Why Are Images So Important In Blog Posts? We’ve all heard the phrase ‘Content Is King’ – some of us to the extent that it has become a little cliché.  Whether you’re talking post-Google’s Panda / Penguin updates earlier this year or prior to them, in one way  →

Why Do We Always Recommend Publishing Two Blog Posts Per Week?

Why Do We Always Recommend Publishing Two Blog Posts Per Week? Every client we work with has different requirements. Some want to produce content that’s going to speak to their audience to improve brand awareness and increase their online reach considerably. Other clients want to use their business blog as a  →

Can You Write The Perfect Blog Post?

Can You Write The Perfect Blog Post? Every single blog post that’s published on your business blog should be different. There are of course going to be similarities between each bit of content produced, purely for the fact the copy is going to be from one organisation  →

Have You Got The Wrong Focus On Business Blogging And Sales?

Have You Got The Wrong Focus On Business Blogging And Sales? With business blogging being such a versatile resource, we hear of some organisations who are disappointed with its success when they’ve used it as their primary sales platform.  While business blogging may not be the perfect sales tool on its own, the  →

Marketing Activities Dying Down? It’s Time To Up Your Business Blogging!

Marketing Activities Dying Down? It’s Time To Up Your Business Blogging! An effectively developed and implemented business blogging strategy can impact on a wide variety of different business processes.  We’ve talked about this numerous times in the past, but whether you’re looking to increase sales or raise your brand awareness, if  →

Can You Really Afford To Keep Your Business Blogging In-House?

Can You Really Afford To Keep Your Business Blogging In-House? Business blogging is still a relatively new resource.  Like anything that’s new, we understand that organisations can be wary about investing in it and a lot of this is because of budgets and the financial implication. While we aim to  →