Ever since The Blogshop started, we’ve believed that business blogging could be beneficial in a whole variety of different ways. As we’ve talked about numerous times before, because of its versatility, it lends itself perfectly to almost all business aspects and can be particularly beneficial to them (assuming you fully understand how to integrate it within them effectively).
But whilst we’ve known this, it has been a big learning curve for many organisations.
Some have done their research beforehand and when they first come to us, they know exactly what to expect and in many ways, what they want us to do. They know business blogging is beneficial, they know what they want it to impact on and they simply need us to develop and implement the actual strategy for them.
With many other clients, however, they’ve heard of business blogging, but don’t know exactly how it can benefit their organisation. It’s with these clients where we see the steepest learning curve – in a good way, as it’s fantastic to see the realisation on their faces as they begin to understand just what business blogging can do for them.
And we’re proud to say that over the years, we’ve implemented business blogging strategies that have been particularly successful. They’ve met – if not exceeded – the client’s expectations and made them aware of how fantastic business blogging can be.
Yet there are still so many organisations out there who although are made aware of business blogging’s benefits, don’t want to utilise it. They know it’s there, know what it can do, but don’t choose to invest in it.
That’s even when we discuss pieces from third parties who have explicitly stated – and proven – that content delivered via an established business blog can be the key to their digital success (and in many instances, their offline success, too).
So today, we want to put the question out there and ask – if you’re someone who understands the benefits of business blogging, but are still refusing to invest in it, why? What’s stopping you from having a business blogging strategy implemented; one that can be proven to work before you even make an investment?
We really do believe that every single organisation can benefit from regular business blogging. No exceptions. But that’s only if they make the first move themselves.
For further information on any of our business blogging services or if you’d like to find out more about how they could benefit your specific organisation, don’t hesitate to contact us – we’re more than happy to talk about business blogging for as long as you would like!